Today the level of competition
has reached to another level and is now using all possible platforms to
promote, sale, marketing product and services. In increasing competition, social
media platforms are playing an important role and a great support for small and
medium size businesses. Now it’s an open fact that Facebook, Twitter, Google
plus, LinkedIn etc are in tremendous use and doing well for branding, promotion
and marketing for different kind of businesses.
Today in my post you will get the
detailed information about use of quite useful and widely used social media
platform, Twitter.
If twitter is a part of your
social media marketing, then its fine, and if not then include it as soon as
possible as it is quite effective and result oriented. With below information
you will come to know that your business needs to get on twitter for better
results.
Although through twitter you can
send 140 characters long messages to people who subscribe to you or who follows
you, hence Twitter is a short message communication tool. The messages can
include a link to any web content may be blog post, website page, PDF document,
etc. even a photograph or video. Adding an image even it worth a thousand
words, to a tweet impressively expands what you can stake to afar the
140-character limit for tweets.
You have to be very active while
using your twitter account for marketing and branding purpose. The activity
includes making followers or subscribers for your account and also following
other people. It helps in reading, replying to and easily sharing their tweets
with your followers.
How Twitter is different than
other Social Media Platforms?
Because of its usage and pattern,
Twitter falls into the category of microblogging as it distributes short,
disconnected messages. There are few other microblogging tools like Tumblr,
FriendFeed, Plurk etc which are also in use.
Some of the features of Twitter are
most common social media tools also available with Facebook, Google plus,
Pinterest & Youtube however differences really define twitter.
For example:
For Facebook, a tweet is like a petite
Facebook status updates while in case of Twitter, every post (tweet) reaches at
every follower’s feed, contrasting the screening of Facebook’s EdgeRank.
Pinterest allows sharing of
photographs and provides commentary in your post, while it is much easier to
have conversation around a shared image in Twitter than with the comment
feature on Pinterest.
For LinkedIn, a tweet is like a very
short LinkedIn status update and is based on trust relationships, Twitter permits
you to follow anyone, counting strangers. This is supportive when you target prospective
customers.
In case of Google Plus, a tweet
is like a short Google+ status update, while Twitter also allows you to
organize people into lists that organize conversations similar to Google+
groups.
In case of YouTube, a tweet can
contain a link to a video, while Twitter doesn’t allow you to create a channel
or organize your videos for easy location and commentary.
So now it is clear that hoe
Twitter is similar in some way to other social media channels and how it has
some advantages over them. Below are few of the points which will show you to how
you can use Twitter for your business.
·
Show Your Brand
·
Strong Foundation building
·
Follow People
·
Initiate Talking
·
Smart Conversations
·
Direct Traffic to Your Blog & Website
·
Online Presence Connectivity
·
Twitter on Mobile
·
Tweets including Photographs
·
Share Video to Your Twitter Timeline
·
Proper management of Followers Into Conversation
Lists
·
With Hashtags, Expand Your Audience
·
Highlight Potential Local Customers
As these days Social Media platforms are quite effective
and playing a crucial role in success of any business. So you just take care that
you are not left behind in the success race, hence use all social media
channels with full potential and enjoy the growth of your business.
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